Marketing — Syllabus & Chapters

The complete syllabus for Marketing — every chapter you need to study, and how the exam paper is structured.

What you will study (chapters)

Chapter 1: Introduction to Marketing
Chapter 2: Marketing Environment
Chapter 3: Marketing Segmentation, Targeting & Positioning
Chapter 4: Fundamentals of Marketing Mix
Chapter 5: Consumer Behavior
Chapter 6: Product
Chapter 7: Price Decision
Chapter 8: Place Decision: Channels of Distribution
Chapter 9: Promotion
Chapter 10: Emerging Trends in Marketing

Frequently asked questions

How many chapters are there in Marketing?

The Marketing syllabus has 10 chapters, listed in full above. Cover the high-weightage chapters first using the exam pattern as a guide.

How do I know which Marketing chapters carry the most marks?

Compare the chapter list above with the exam pattern and the last few years of question papers — the topics that appear most often and the units with the highest marks are where to focus first. Always confirm weightage against the official syllabus for your exam year.

Has the Marketing syllabus changed this year?

Boards occasionally revise the syllabus or remove topics for a session. Always download the official syllabus for your exact exam year from the official CBSE portal rather than relying on an older copy or a social-media list.

How can I prepare for Marketing faster?

Begin with the most-frequently-asked topics and the last few years of question papers, then test yourself under timed conditions. If you want guided help, you can use the free AI study tutor for Marketing — practise past-paper questions and get instant feedback — or a focused Marketing study guide that condenses the syllabus into the topics that matter most — both are free to start.