Marketing & Sales — Syllabus & Chapters

The complete syllabus for Marketing & Sales — every chapter you need to study, and how the exam paper is structured.

What you will study (chapters)

Chapter 1: Meaning, Scope and Functions of Marketing
Chapter 2: Marketing Environment and Consumer Orientation
Chapter 3: The Marketing Mix (4 Ps) and Value Creation
Chapter 4: Market Segmentation, Targeting and Positioning

Frequently asked questions

How many chapters are there in Marketing & Sales?

The Marketing & Sales syllabus has 4 chapters, listed in full above. Cover the high-weightage chapters first using the exam pattern as a guide.

How do I know which Marketing & Sales chapters carry the most marks?

Compare the chapter list above with the exam pattern and the last few years of question papers — the topics that appear most often and the units with the highest marks are where to focus first. Always confirm weightage against the official syllabus for your exam year.

Has the Marketing & Sales syllabus changed this year?

Boards occasionally revise the syllabus or remove topics for a session. Always download the official syllabus for your exact exam year from the official CBSE portal rather than relying on an older copy or a social-media list.

How can I prepare for Marketing & Sales faster?

Begin with the most-frequently-asked topics and the last few years of question papers, then test yourself under timed conditions. If you want guided help, you can use the free AI study tutor for Marketing & Sales — practise past-paper questions and get instant feedback — or a focused Marketing & Sales study guide that condenses the syllabus into the topics that matter most — both are free to start.